Market Expansion Research & Strategy
Find your next big opportunity — with data, not guesswork.
The Challenge
You want to grow, but you need clarity on where the real opportunity is. You see a few promising directions, but the cost of choosing wrong feels too high. You want to know which market has demand, where your business fits and whether the move is worth the investment.
The problem: You are weighing possibilities without the data to compare them. When you work from instinct rather than insight, direction can feel uncertain, and it is difficult to commit without confidence.
The Shift
The Market Expansion Research and Strategy engagement helps you understand which opportunities have potential and how to enter them safely.
Over eight to ten weeks, we validate your strongest options, help you choose the right one and map out a phased plan that reduces risk and supports long-term growth.
You leave with a clear, evidence-based direction and a plan you can trust so you can grow intentionally and avoid costly missteps.
The Challenge
You want to grow, but you need clarity on where the real opportunity is. You see a few promising directions, but the cost of choosing wrong feels too high. You want to know which market has demand, where your business fits and whether the move is worth the investment.
The problem: You are weighing possibilities without the data to compare them. When you work from instinct rather than insight, direction can feel uncertain, and it is difficult to commit without confidence.
The Shift
The Market Expansion Research and Strategy engagement helps you understand which opportunities have potential and how to enter them safely.
Over eight to ten weeks, we validate your strongest options, help you choose the right one and map out a phased plan that reduces risk and supports long-term growth.
You leave with a clear, evidence-based direction and a plan you can trust so you can grow intentionally and avoid costly missteps.
How It Works
Phase 1 · Research and Discovery (Weeks 1–3)
We begin with a focused discovery session to understand your goals, past performance and the strengths you want to build on. Then we research your strongest potential markets using a mix of market signals, competitor behaviour and audience needs.
Deliverable: Market signal and trend review, competitor and sector scan, audience needs summary, and optional buyer insight when appropriate.
Phase 2 · Comparison and Decision (Weeks 4–6)
We compare your best market options side by side so you can see how each direction aligns with demand, profitability and your business model. From there, we identify the opportunity with the strongest long-term potential.
Deliverable: Comparison of top opportunities, demand and fit assessment, pros and cons summary, and recommended direction.
Phase 3 · Strategy and Phased Entry Plan (Weeks 7–10)
We build a phased expansion plan that outlines what to do first, how to move safely and how to begin early activation without overstretching your resources.
Deliverable: Phased expansion roadmap, early activation guidance and Market Opportunity Summary.
What You Get
Research and insight into your strongest expansion opportunities
Competitive and sector insight
Clear evidence of market demand
A Market Opportunity Summary outlining the strongest options and the evidence behind them
Recommended direction
Phased expansion roadmap
Early activation guidance
Why This Works
Expansion decisions carry weight. Without evidence, every option feels risky, and it becomes easy to hesitate or overinvest in the wrong direction. This engagement replaces assumptions with market insight so you can commit to a direction with confidence.
We combine data, market signals and qualitative input when appropriate so you can see where demand exists and how your business fits. The phased entry plan gives you a safe, structured way to test and grow without unnecessary risk.
What’s Not Included
This engagement focuses on market research, expansion strategy, and roadmap development. It does not include full implementation, ongoing market monitoring, or hands-on business development execution beyond the initial 10 weeks. If you need ongoing support executing your expansion plan, consider pairing this with the Business Development Accelerator or Leadership Retainer.
If you’re ready to implement your plan at scale, continue into the Business Development Accelerator or Growth Roadmapping Blueprint.
Who Is it For?
Creative businesses and agencies that:
- Have plateaued in current markets
- Want to explore new sectors, client types or geographies
- Need evidence before investing time or resources
- Feel uncertain about which direction has the strongest potential
Best fit: You want to grow intentionally and avoid costly missteps.
Investment
Duration: 8–10 weeks
Investment: $12K – $20K CAD (depending on scope and market complexity)
Payment: 50% to begin · 50% at mid-point (delivery of Market Opportunities Report + Strategy framework, Week 5-6)
This is an investment in clarity — the kind that prevents costly missteps and pays for itself with focused, confident growth.
Frequently Asked Questions
01. How do you validate whether a market has demand?
We look at market signals, competitor behaviour and audience needs. When appropriate, we include insights from potential buyers so you can see whether the opportunity has real demand and a good fit.
02. Will you talk to potential buyers in the new market?
Yes, when it is appropriate for the project. Speaking to potential buyers can provide helpful insight. If interviews are not suitable, we rely on other proven methods.
03. Can this help us decide whether to expand or stay focused on our current niche?
Yes. The research compares new opportunities with your existing market to help you choose the direction with the strongest long-term potential.
04. What will we walk away with at the end of the engagement?
You receive a comparison of your best opportunities, clear evidence of demand, a recommended direction and a phased expansion plan you can trust.
05. Does this include updating our positioning or messaging?
A full positioning or messaging project is not included. If a small adjustment will support your expansion plan, we will highlight it and make recommendations.
06. Do you help us start implementing the plan?
You receive a phased plan with clear next steps. If you want support as you begin early actions, we can discuss the best way to help, but execution is not included.
Ready to explore your next market with confidence?
Not quite what you’re looking for?
Take a look at our other packages to find what your business needs.
Leadership Development & Growth Partnership Retainer
VIEW PACKAGE
Business Development Accelerator
VIEW PACKAGE
Growth Roadmapping & Future-Proof Blueprint
VIEW PACKAGE