Business Development Accelerator
From referrals to a repeatable sales system.
The Challenge
Your business is thriving one month and scrambling the next.
Referrals keep work coming in — until they don’t.
You know relying on word-of-mouth isn’t a strategy, but every time you try to “do sales,” it feels scattered, forced, or short-lived.
You’ve built a strong reputation, yet the pipeline still feels like guesswork.
Projects arrive through luck, timing, or your own late-night hustle — not because of a consistent process.
Without a clear system for generating and managing opportunities, growth becomes unpredictable.
You can’t forecast confidently, and you’re constantly juggling between delivery and chasing the next lead.
The Shift
The Business Development Accelerator helps creative businesses replace referral dependence with a predictable business-development system.
Over 12 weeks, we’ll design and install the structure, tools, and habits that make new business repeatable.
No hype, no hustle — just a disciplined process that builds confidence and stability.
You’ll go from hoping for the next lead to knowing exactly where your next opportunity is coming from.
In a market where referrals alone won’t sustain growth, this program gives you the predictable pipeline and sales structure that removes revenue anxiety.
The Challenge
Your agency is thriving one month and scrambling the next.
Referrals keep work coming in — until they don’t.
You know relying on word-of-mouth isn’t a strategy, but every time you try to “do sales,” it feels scattered, forced, or short-lived.
You’ve built a strong reputation, yet the pipeline still feels like guesswork.
Projects arrive through luck, timing, or your own late-night hustle — not because of a consistent process.
Without a clear system for generating and managing opportunities, growth becomes unpredictable.
You can’t forecast confidently, and you’re constantly juggling between delivery and chasing the next lead.
The Shift
The Business Development Accelerator helps creative businesses replace referral dependence with a predictable business-development system.
Over 12 weeks, we’ll design and install the structure, tools, and habits that make new business repeatable.
No hype, no hustle — just a disciplined process that builds confidence and stability.
You’ll go from hoping for the next lead to knowing exactly where your next opportunity is coming from.
In a market where referrals alone won’t sustain growth, this program gives you the predictable pipeline and sales structure that removes revenue anxiety.
How It Works
Weeks 1–2 | Pipeline Audit + CRM Setup
We start by diagnosing your current sales process — what’s working, what’s not, and where deals fall through.
Then we configure or refine your CRM to capture every opportunity, track interactions, and prompt next steps.
Deliverable: A complete sales pipeline mapped and visible at a glance.
Weeks 3–6 | Outreach Plan + Lead System
Together we’ll design a proactive outreach plan tailored to your strengths — whether that’s content, partnerships, or direct outreach.
You’ll get a schedule, message templates, and routines that make prospecting simple and sustainable.
Deliverable: Outreach calendar + custom prospecting toolkit.
Weeks 7–9 | Sales Enablement + Proposal Framework
We’ll refine how you present and close deals.
That means proposal templates, follow-up frameworks, and training that helps you — or your team — sell consultatively, not “sales-y.”
Deliverable: Proposal system + team coaching session.
Weeks 10–12 | Retention + Upsell Strategy
Winning new clients is half the equation; keeping them is the multiplier.
We’ll build account-growth habits — regular check-ins, feedback loops, and add-on strategies — so existing clients become a steady source of revenue.
Deliverable: Client-retention and upsell playbook.
(Optional) 30-Day Check-In: A follow-up review one month later to refine messaging based on early feedback.
What You Get
CRM and pipeline setup (or optimization)
Clear sales process with defined stages and KPIs
Proactive outreach plan + lead-generation rhythm
Sales enablement tools and proposal framework
Retention / upsell playbook
Team training + live coaching sessions
30-day follow-up review
Email support throughout the engagement
What Changes After 12 Weeks
Predictable new-business flow — no more guessing where the next project comes from.
Visibility and control — you can finally forecast revenue with confidence.
Higher win rates — stronger qualification and better-fitted pitches.
Time savings — less scrambling, more structure.
Confidence across the team — everyone knows the plan and their role in it.
Why This Works
Most businesses treat sales as a scramble.
We turn it into a system — structured, scheduled, and sustainable.
Evidence-based process. Every decision comes from proven sales data and real-world business patterns.
Practical tools. You’ll leave with dashboards, templates, and habits you can maintain long after the engagement.
Collaborative design. We build it with you, not for you — so it fits your team and sticks.
By the end, you’ll have more than a pipeline — you’ll have the discipline, visibility, and confidence to grow on purpose.
What’s Not Included
This Accelerator focuses on installing your business-development system.
It does not include visual rebranding, website redevelopment, or long-term content management.
If you’d like support implementing the marketing side — inbound content, positioning, or campaign execution — explore the Growth Roadmapping & Future-Proof Blueprint.
Who Is it For?
Creative businesses and studios that are:
Growing through referrals but ready for a predictable system.
Losing momentum between projects or proposals.
Struggling to keep sales consistent while delivering client work.
Ready to treat business development with the same rigor as creative execution.
Best fit if: Best fit if: You lead an established agency and want a repeatable way to bring in clients without becoming a salesperson.
Not a fit if: You’re looking for quick leads or outsourced lead-gen. This is about building the system inside your business.
Investment
Duration: 12 weeks
Investment: $18K – $30K CAD (depending on scope and complexity)
Payment: 50% to begin · 50% at Week 8 · installments available on request
For most businesses, one new retained client easily covers the investment.
Why Me?
I’ve been on both sides — leading business development for award-winning creative teams and advising agencies on how to win the work they want.
I understand how unpredictable the sales cycle can feel — and how clarity, structure, and rhythm change everything.
No scripts. No pressure. Just a system that works.
Frequently Asked Questions
01. How much time will this take each week?
Plan for 4–6 hours per week from you or your business development lead. This includes strategy sessions, pipeline work, and implementing the systems we build together.
Your wider team will join for 2–3 training sessions throughout the 12 weeks (1–2 hours each).
We structure everything to fit around client delivery. Our goal is to make the business development you’re already doing more systematic and effective.
02. What CRM platforms are included in this service
This service is built around CRMs that are powerful but still easy for creative teams to use day to day.
I typically work with HubSpot (Starter or Pro), Pipedrive, Copper, Monday CRM, or ClickUp — all systems that are flexible, visual, and simple to maintain once they’re set up.
If your team is using something larger like Salesforce or another enterprise platform, I can absolutely advise on strategy, but the hands-on setup is best handled by a dedicated technical team.
03. Do we need a CRM already?
Not necessarily, we’ll either optimize your current setup or implement one for you.
03. What if our team hates “sales”?
Perfect — this process is designed for non-salespeople. It focuses on conversations and systems, not cold calls.
04. Is this just for agencies?
It’s built for creative, marketing, and production firms that sell expertise or services — but adaptable to other knowledge-based businesses.
05. What happens after 12 weeks?
You’ll have a complete, functioning system. Some clients extend into quarterly coaching or the Growth Blueprint for scaling.
Replace referrals with reliability.
If you’re ready to build a business-development system that runs by design, not luck, let’s talk.
Not quite what you’re looking for?
Take a look at our other packages to find what your business actually needs.
Growth Roadmapping & Future-Proof Blueprint
VIEW PACKAGE
Brand Messaging & Positioning Strategy
VIEW PACKAGE
Leadership Development & Growth Partnership Retainer
VIEW PACKAGE