Positioning Sprint
A four-week strategic sprint to define what you want to be known for – and build your business around it.
The Challenge
You’re doing strong work, but the business lacks focus.
You’re taking on too many different types of projects, and they’re not forming a clear identity. Some work moves you forward. Some pulls you off track.
You’ve refined offers and rewritten parts of your website, but nothing has created the focus you need. You’re still pulled into work that doesn’t fully align with where you want to go.
The issue: You haven’t defined what you want to be known for.
Once your position is clear, decisions get faster, your services support each other, and the opportunities you attract start to reflect where you want to go.
The Shift
The Positioning Sprint gives you four weeks to make focused decisions about the business you’re becoming.
We look at your strongest projects, most valuable clients, and the patterns that reveal where you do your best work. From there, we define the position that supports the opportunities you want more of.
You’ll leave with:
- A clear definition of who you serve best
- A sharp articulation of what you want to be known for
- A refined view of which services support that direction
- A 90-day roadmap to put the position into practice
The Challenge
You’re doing strong work, but the business lacks focus.
You’re taking on too many different types of projects, and they’re not forming a clear identity. Some work moves you forward. Some pulls you off track.
You’ve refined offers and rewritten parts of your website, but nothing has created the focus you need. You’re still pulled into work that doesn’t fully align with where you want to go.
The issue: You haven’t defined what you want to be known for.
Once your position is clear, decisions get faster, your services support each other, and the opportunities you attract start to reflect where you want to go.
The Shift
The Positioning Sprint gives you four weeks to make focused decisions about the business you’re becoming.
We look at your strongest projects, most valuable clients, and the patterns that reveal where you do your best work. From there, we define the position that supports the opportunities you want more of.
You’ll leave with:
- A clear definition of who you serve best
- A sharp articulation of what you want to be known for
- A refined view of which services support that direction
- A 90-day roadmap to put the position into practice
How It Works
Week 1 · Reality Check
We map where your strongest work comes from, which clients value you most, and which projects drain time and energy.
Deliverable: Business Audit—what to lean into, refine, or remove.
Week 2 · Strategic Focus
We define your ideal clients, competitive advantage, and the position that fits your strengths and goals.
Deliverable: Ideal Client Profile + Positioning Framework.
Week 3 · Bringing the Position to Life
We articulate your chosen position into clear, usable language to support decisions and internal alignment.
Deliverable: Positioning Brief—core value articulation and proof points.
Week 4 · Action Plan
You leave with a focused roadmap: what to update first, what to pause, and what to say yes to next.
Deliverable: 90-Day Implementation Roadmap + Team Alignment Session.
Ready to get focused?
Let’s talk about where you’re stuck and whether the Positioning Sprint is right for you. No pressure, just an honest conversation about your business.
What You’ll Get
A defined direction for the business.
Clear criteria for which opportunities to pursue.
Services that support each other instead of pulling you in different directions.
A team aligned around one direction.
Faster decisions and simpler proposals.
Opportunities that reflect the business you want to grow into.
Why This Works
Positioning becomes clear when you look at the work that delivers the strongest results creatively, financially and operationally.
This Sprint gives you focus, structure, and an outside viewpoint to help you define a position grounded in what already works. We cut through noise, surface what matters, and help you choose a direction you can build on.
You walk away knowing who you serve, what you stand for, and which services support the business you want to grow into. Your Positioning Brief and 90-day roadmap act as a practical filter for what fits, what doesn’t, and where to put your energy next.
Why Me?
I’ve been on both sides — as an agent winning millions in production work, and as a strategist helping creative leaders find focus and momentum.
I know what gets attention — and what causes great agencies to blend in.
Why Me?
I’ve been on both sides — as an agent winning millions in production work, and as a strategist helping creative leaders find focus and momentum.
I know what gets attention — and what causes great agencies to blend in.
CLIENT TESTIMONIALS
Who Is it For
Creative businesses that are:
- Working across too many types of projects
- Winning work, but not always from the right clients
- Unsure which services or audiences to prioritize
- Ready to define a clear strategic direction
Best fit: You want a clear strategic direction before strengthening your messaging.
Investment
Duration: 4 weeks
Investment: $6K–$12K CAD (depending on scope and complexity)
Payment: 50% deposit to start, 50% at Week 3
Most businesses recoup this investment through one well-aligned client, and the focus compounds with every decision that follows.
Frequently Asked Questions
01. How much time will this take each week?
Plan for roughly 2–3 hours a week. I handle prep and documentation between sessions so progress keeps moving.
02. Who should participate?
Usually, the founder or key decision-makers. If you have a partner or a lead who owns client relationships or strategy, they’re often helpful to include — but we keep the group small so decisions stay clear.
03. What if we don’t know our niche or direction yet?
That’s exactly what this Sprint is for. We use your actual clients, projects and results to identify the direction that makes the most sense for your business, instead of guessing at a niche in the abstract.
04. Will this help us decide which services to keep or cut?
Yes. We’ll look at which services support your strongest position and which are stretching you too thin, so you can decide what to keep, reshape or let go.
05. What happens after the Sprint?
You’ll leave with a defined position, a decision filter and a 90-day roadmap. If you’d like help turning that into full messaging and web copy, the next step is usually the Brand Messaging & Positioning Strategy engagement.
Not quite what you’re looking for?
Take a look at our other packages to find what your business needs.
Brand Messaging & Positioning Strategy
VIEW PACKAGE
90-Minute Strategy Session
VIEW PACKAGE
Business Development Accelerator
VIEW PACKAGE