Be Clear Why You’re Getting in Touch
Are you looking to be considered as a supplier for their ad campaign or checking-in to see if you’re a good fit for their social media? Be specific with how you would like to work with them and show the relevant work to support why you’re a good fit.
Include a Call To Action
Lead the client to the next step. If you would like a meeting, include possible dates and times. If you would like feedback, add your site and ask if you are well suited for what they work on. Without a call to action, you or they do not have reason to follow up.
Approach With Their Perspective in Mind
Overall put yourself in your client’s shoes. They are likely busy, often interrupted, and in need of production partners that make them look good and do a great job. Do your best to be to the point, brief, friendly, relevant, provide solutions, answer questions they may have, and share your work in a convenient way.
I hope these pointers help with your next batch of outreach. Is there something I missed or a tip you find works? Please comment below. Love to hear what has worked for you.
Photo Credit: Orfeas Masa