I Don’t Know Who to Approach
Do you feel like you don’t know who to get in touch with to win the jobs you want?
Ask Peers or the Pros
Don’t be afraid to reach out to peers or veterans in the industry when you don’t know what next step to take. We all started somewhere and many are happy to share knowledge with those walking in the footsteps they once took. People love to share their opinions! It might surprise you how much they’re willing to help.
LinkedIn is one of the best tools to see who is working closest to the project you are interested in and it’s a great way to make a soft introduction. Make sure your profile is complete, up to date, and features your work. You can add a link to you portfolio, reel, links and include artwork in your header.
When in doubt, ask the gatekeepers at the business you are interested in. They often know who the best person is to get in touch with and the process to follow. If they don’t, they can suggest who might be able to share this information with you.
I’m Not Good at Selling Myself
Do you feel you are terrible at selling your business and services?
Remember You’re Not Selling Yourself, You’re Selling Your Style of Work
A small shift in perspective can give you and your ego a big break. You’re getting in touch to see if your style is a good fit for a client. The more you focus on selling your work—not yourself—the more comfortable it will make both you and the client feel. It’s much easier for a client to give you constructive feedback when they don’t feel at risk of offending you personally. This feedback can help you find the right people or let you know what to work on professionally.
Get Clear on What You Can Offer
Get clear on what solution you’re providing your clients. Make sure your intent is clear when getting in touch. Write out the key points you want the client to know before you pick up the phone.
Practice, Practice, Practice
The more often you do it, the more comfortable you’ll be. Start out slow, maybe a few calls or emails a day. Doing a small amount every day can build into a habit. Can you imagine what it would be like to have the habit of making sales for yourself?
Find Something that Calms Your Nerves
Find some strategies that could put you at ease. Is there something you’ve done in the past that relaxes you before making a difficult phone call or sending an email? Many salespeople have tricks they use to combat nervous energy. I’m a pacer. I throw my headphones in and make calls while walking up and down the hallway. It allows me to focus on what I and the client are saying and not worry if anyone is around to overhear. What has worked for you in the past?