When Should You Post, and How Often?
The great debate: how frequently should you post? Many social media experts suggest between two to three times a week. It’s really up to how much quality material you have in line with your vision and the story you want to project. Consider how much time you want to focus on social media. Ask yourself: where’s your time best spent? Where will make the biggest difference for your career? If your clients are social media-driven, post often. If your market does not have a heavy social media presence then perhaps don’t make it a focus of your outreach. Use a schedule app or calendar to help you keep organized and on top of posting. Automation tools like Buffer, Hootsuite, or Edgar are great opportunities to do both.
How Can You Grow Prospective Relationships and Build The Ones You Have?
Provide Value With Your Social Media Accounts by Sharing What Your Clients Want To See
Brainstorm what your ideal clients would find helpful, inspiring, or entertaining. Check out their social media feeds to see what interests them and what they’re engaging with. Are your clients outdoor enthusiasts, typography junkies, or foodies? Here is your opportunity to show your shared interests and expertise. Post updates designed for your ideal clients (like articles, quotes, videos, industry events and news) alongside your work. The more you mix in your natural interests, the more engagement and genuine interaction you’ll have with your followers. Have you shared something on social media that you think a specific client or contact would be keen to see? Tag them or send them a direct message with a note about why you are sharing this with them. Start a conversation.
Demonstrate Credibility By Showing Your Process, Best Work, and Expertise
How can you best display your expertise? Are there details you love to nerd out on? Is there a part of your process that captivates you the most? Share this with your audience. Help people connect with you and understand your process with behind the scenes tips, images, and videos. This is a great way to build content when you have a lull in new work to show. Use your copy as an opportunity to connect with your audience. What did you learn from or find interesting about the post you shared? Could you use the content to connect with people in your community who work on projects you are interested in? Get in touch. Don’t forget to check out what is working for your competitors. Is there something they are doing that you can adopt?
Build Trust By Being Genuine, Consistent and Valuing Your Followers
If you believe you could provide a solution for someone, why not help them find you? Don’t feel uncomfortable reaching out to potential clients or possible collaborators. No one likes to be sold to, but displaying an honest interest and showing that you have your clients’ needs in mind will make the connection feel genuine. Share work that best displays your vision and style. Consistency will help your client feel your work is dependable and that they will receive the same quality. Respond to comments in a timely manner. Acknowledge people who share your work, ask questions and leave comments. Show your appreciation. When you’ve formed a genuine connection with someone on social media, drop them an email and ask if they would like to grab a coffee or have a phone chat. Take this opportunity to learn more about your client’s needs and how you can help. LinkedIn can be an unsung hero. Use it as a soft introduction to share your picture, bio, work history, testimonials and who you have in common. It’s a great way to keep in touch as people move around.
Don’t Get Caught Up In The Hype
Keep in mind: this is not a popularity contest. You are using social media as a way to create genuine connections with ideal clients and your community. This does not always translate to a high number of followers. We are looking for quality over quantity.
This is repost from Format Magazine 19.10.2018. Thanks so much to the team at Format for the opportunity to share my thoughts on social media strategy.
What do you think? Is there something I missed? What has helped you connect online with the clients you want? Love to hear in the comments below.